Channel Sales Automation

View from the Front Line

This week a user is going “live” albeit in a small and   controlled way.

We have been working with this company for a number of months, and we are very grateful for their support and patience with our evolving products.

We have now reached the point where our software is robust enough that it can be deployed and will deliver sales channel automation.

Like all good implementations the software is going in a controlled and managed way. The user’s staff have been trained and briefed with the Sales Director as the product champion leading the way.

Our consultants have been working closely with her during the past few weeks to make sure that deployment will be a success and will immediately add value to their business.

Implementing any CRM is a non-trivial process, and with a new product with revolutionary capabilities it’s even more important to get the change management and the cultural shift correct.

To a large extent though because IndirectSales.com talks in the language of the channel manager and other sales and marketing professionals, and because it has an intuitive interface, user acceptance of the system is remarkably swift, you just need to make sure you have underpinned the implementation with good planning.

This first phase of this implementation is relatively straight forward in that IndirectSales.com initially is working only within the users company, however the plan is to extend this deployment very rapidly to their reseller base.

We will let you know how this project matures through future postings

Jonathan Hopkins

Professional Services Group – Indirect Sales