Over the past few months, we have
been investing heavily in the IndirectSles.com product and in our pioneering
customers. The experience has been good and highlights just how diverse the
world of indirect channel sales can be. However, everyone has the same fundamental issues in common, especially
the need for collaborative selling – and we use the word “partnership” without
thinking about what it really means.
Everyone wants data to run the
business; processes they can understand and agree on. They want their own
businesses protected and maximized but don’t particularly care about the other
guys business.
It’s a unique world, but there is a
very large and important business community, looking for a common process.
To reflect this, we have decided
that this blog, which is about Channel Sales Automation, will be open for outside
contributors to share their experiences and views. From an IndirectSales.com
perspective, we will be inviting people with views on how technology can
provide new features (that did not exist even 5 years ago) to allow such a
product to be put together – an engineering view; how Direct and Indirect Sales
teams can and should work more effectively – a sales view. We’d like your thoughts on how the very
existence of sales best practices, such as SCOTSMAN, can work really well for
companies looking for ways to collaborate properly; a lingua franca. We believe
that anyone can and should understand a system like SCOTSMAN that encompasses the
underlying principles of most sales methodologies.
Vendors looking to work with Partners;
Partners looking to work with Vendors; Channel sales and Marketing looking to
work with both, separately and together. Distributors, equally straddle the two worlds and can bring a
unique perspective to the world of channel sales automation and the need for
something beyond spreadsheets. If this is your world, we want to hear from you.
We welcome everyone to join the debate. If you have
something to say, just contact us. And please, subscribe to the blog and share
with people you know who might be interest. It should be an interesting ride.
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